For NoahFrom Keegan Sullivan2026-07-303 marks

Three marks that need redrawing

Three marks, all mine, all live right now. Handled is the parent. Batch and Phramed are products under it. I want them to read as related the way a record label and its imprints do: same hand, different records. Not three unrelated logos, not three versions of one logo.

The style section is the important part. Read it before you look at the brands.

The style

Vintage, elevated punk subculture

Old signage and tattoo flash, drawn properly. It should look like it came off a press in 1974 and like someone who knows what they are doing made it last week. Elevated is the operative word: the reference points are punk, skate and dive-bar, but the execution is tight. Clean curves, real kerning, considered color. Crusty DIY zine energy is the failure mode on one side, and sterile tech-startup minimalism is the failure mode on the other.

Vintage Americana

Hand-painted signs, motel and dive-bar merch, heritage outfitter labels. Condensed sans next to a loose script, distressed print, worn ink. See the Ruby Hotel sweatshirt and the Pine Hollow flat-lay in the references.

Punk and skate counterculture

Tattoo flash, board graphics, cartoon macabre. Skeletons, rubber-hose mascots, thick confident linework, a little bit mean. See the skateboard hands and the reaper badge.

Where they meet

The circular badge. Half my references are a roundel: text curved around the outside, an illustration in the middle, one or two colors flat. That format is doing a lot of work for me and I would look hard at it for at least one of the three brands.

Color

Warm base, one cold shock. Flat inks, not gradients. These are starting points pulled off my references, not a locked system.

Oxblood

#8A3324

The anchor. Already Handled's accent.

Amber

#DD962C

Gold leather, sign gilding, Batch's current color.

Burnt rust

#B4471C

The mottled texture ref.

Dark turquoise

#00CED1

The one cold color, and I picked it deliberately. Use it as a shock accent against the warms, not as a base.

Cream

#FFFBED

Paper. Type knocked out on any of the above.

Espresso

#1F1812

Near-black with warmth in it. Never pure #000.

The parent brand

Handled

Your business, Handled.

handledagency.co

Handled current logo

A fractional AI exec for small businesses and agencies. I do the work myself, the scope is fixed, and what people are actually buying is relief: a plan they can defend and someone who is on it. Not software, not a lecture about AI.

Sells to
Agency and consulting owners, plus SMB owners who know they are behind on AI
Tone
Fun uncle who is also a professional. Peer, never vendor
Needs to work as
Favicon, avatar circle, sticker, email signature, and next to a mascot

Files I am sending

All raster, no vector. Click a file to open it full size.

Where it lives now

Handled site screenshot

Product under Handled

Batch

batch.handledagency.co

Batch current logo on a light field
On cream
Batch current logo on a dark field
On espresso

Drop and pre-order storefronts for local food makers, built and run by me. A baker posts a Friday drop, takes pre-orders, manages pickup slots and emails her list from one place. Sold hand to hand, not self-serve.

Sells to
Cottage bakers, pop-up and weekly-drop sellers, small restaurants in Greenville and the Upstate
Tone
Hand-lettered chalkboard outside a bakery, not a food-tech dashboard
Needs to work as
Browser tab, header on a phone, and printed on a sticker on a box

Files I am sending

All raster, no vector. Click a file to open it full size.

Product under Handled

Phramed

phramed.co phramed.handledagency.co

Phramed current logo on a light field
On cream
Phramed current logo on a dark field
On espresso

Client galleries and a shoot-day planner for photographers. Upload a session, send one link, the client browses and favorites and downloads. The planner runs the day. Name is photo plus framed, so the Ph earns its keep.

Sells to
Working portrait and wedding photographers who pay for tools and have strong visual taste
Tone
The one brand here that should not be cozy. Their clients see warm editorial galleries; the platform behind it reads sharper
Needs to work as
Standalone emblem, standalone wordmark, and a horizontal lockup

Files I am sending

All raster, no vector. Click a file to open it full size.

The references

14 images

Art and marks

The center of gravity. Badges, mascots, lettering, merch. The two teal Sullivan Creative marks are my own other company, included because I like them, not because they are in scope. 10 images

Art and marks reference: Ruby Hotel. Condensed sans plus a loose script, worn print on oxblood.
Ruby Hotel. Condensed sans plus a loose script, worn print on oxblood.
Art and marks reference: Sullivan Creative Co, my own agency. Not one of the three being redesigned. Hand-drawn badge, all teal, letters fitted to the shape.
Sullivan Creative Co, my own agency. Not one of the three being redesigned. Hand-drawn badge, all teal, letters fitted to the shape.
Art and marks reference: Black on red, mascots beside the wordmark rather than inside it.
Black on red, mascots beside the wordmark rather than inside it.
Art and marks reference: Cartoon macabre in a badge. Warm rays, thick outline.
Cartoon macabre in a badge. Warm rays, thick outline.
Art and marks reference: Tattoo flash linework.
Tattoo flash linework.
Art and marks reference: Pine Hollow. A whole heritage system, not just a mark.
Pine Hollow. A whole heritage system, not just a mark.
Art and marks reference: Hand-lettered, everything fitted into a shape.
Hand-lettered, everything fitted into a shape.
Art and marks reference: The roundel, stripped back. Two inks.
The roundel, stripped back. Two inks.
Art and marks reference: Sullivan Creative Co again, pennant version. Same hand, banner instead of a badge.
Sullivan Creative Co again, pennant version. Same hand, banner instead of a badge.
Art and marks reference: Fluid retro monogram, one flat color.
Fluid retro monogram, one flat color.

Color and texture

Ink, leather, paper and the one cold accent. Average color sampled off each. 4 images

Color and texture reference: images (1)
#812C06
Color and texture reference: images (2)
#E19103
Color and texture reference: 00CED1
#00CDD0
Color and texture reference: images
#CF5456